The mountain-shaped logo conveys the idea of overcoming challenges and pursuing your goals no matter what. As for the round emblem, it stands for the globe and fast adaptation to changes. Here is a curious fact. Across all the Adidas logos, the brand name starts with a lowercase letter to emphasize that the brand produces casual sportswear which is accessible to everyone.
The unique thing about Adidas is that it never gives up the older versions of its logos. The apparel manufacturer is using all four of them in different product lines and collections. Along with the three-striped design, this version is used for the Originals product line casual apparel and shoes. This version can be seen across the Style collections created in collaboration with famous designers.
Despite constant changes, the Adidas branding stays true to its origins. Such consistency allows us to unmistakably recognize the Adidas logo in any its variation. Where did you get this information from or where did you see these two logos that are supposedly Adidas's logos?
Didn't you see it in the stores? No I haven't. Maybe I will keep a lookout for Adidas brands next time I am at the sports wear shop. Maybe they do have more than 1 logo.. It is clear for me now. One is the more modern logo and the other is their classic line logo. Or atleast that's how I interpret it. Still good products no matter the logo. Tapie ramped up production of Adidas shoes, but unable to pay the interest on the loan he used to buy the company, Tapie sold Adidas to Robert Louis -Dreyfus.
Adidas changed hands a few more times in the years that followed, slowly growing more and more successful. The Adidas logo has long been famous for its three stripes logo.
The original owner of the logo was Karhu Sports. Adidas added even more meaning and symbolism to their latest logo by making the Adidas logo into a triangle shape that looks like a mountain sloping upwards. This mountain symbolizes overcoming challenges — a popular theme for the athletes that Adidas sells their apparel. Adidas has also chosen to feature the name of their company in all lower-case font on their logo. This choice represents the casual, informal nature of the Adidas brand. Lastly, since no particular color scheme is attached to the Adidas logo, Adidas is free to alter the color of the logo in any way they see fit to complement the design of the apparel they are putting it on.
Apparel companies live and die by the popularity of their design. Not only do they need their design to be appealing to customers, but they also need it to be immediately recognizable for the most important aspects of their marketing strategy to work. For example, Adidas pays mass amounts of money to have their shoes worn by pro athletes in the NBA and beyond.
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